Tax professionals who serve rural communities now have fresh opportunities to guide clients into new investment incentives. With the release of Notice 2025-50, the Treasury Department and IRS clarified rules under the One Big Beautiful Bill Act (OBBBA) for qualified opportunity zone (QOZ) investments in rural areas, now referred to as qualified rural opportunity zones (QROZs).
Here’s why this matters: For the first time, we have a clear federal definition of “rural area” for QOZ purposes, along with a new, more achievable substantial improvement test for properties located in those areas. This means practitioners have brand new ways to help clients access tax benefits tied to community development.
How is a rural area defined for QROZs?
Under the OBBBA rules, an area is considered rural if:
- It’s not a city or town with a population greater than 50,000, and
- It’s not part of an urbanized area contiguous or adjacent to such a city or town.
Put simply, most smaller towns and their surrounding areas qualify as QROZs. This definition removes the uncertainty that previously stalled investment discussions, giving practitioners a clear test for whether clients’ property is eligible.
Practice note: The population thresholds for rural areas are tied to census data. However, some areas on the “edge” of larger cities may appear to qualify but might be too close to a larger urban center, disqualifying them. Since the “adjacent urban area” rule can be a bit tricky, it’s important that practitioners confirm eligibility by checking if the property meets the official rural area definition before advising clients. This ensures the property truly qualifies as part of a QROZ under the new rules, as the definition may vary depending on specific geographic boundaries and census data updates.
For more background on the evolution of these rules, see Notice 2018-48, which originally listed the QOZ designations.
Substantial improvement threshold now lowered for QROZs
Originally, to qualify as “substantially improved,” an existing building in a QOZ had to receive improvements that exceeded 100% of its adjusted basis (excluding land). For example, if a fund acquired a building with a $400,000 basis, it had to spend more than $400,000 on improvements.
Under the new rural rules for QROZs:
- That threshold is cut in half; improvements need only exceed 50% of adjusted basis.
- Using the same example: for a $400,000 building in a QROZ, only $200,000 of improvements are needed to qualify.
- This lower bar makes rehabilitation and renovation of older rural properties much more feasible.
Here’s a quick comparison:
Test | Standard QOZ (Old Rule) | QROZ (New Rule) |
---|---|---|
Improvement threshold | >100% of adjusted basis | >50% of adjusted basis |
Example (basis = $400,000) | Must invest >$400,000 | Must invest >$200,000 |
Practice note: The rule still excludes land from the basis, and improvements must be made within the required time frame (generally 30 months). Regular maintenance (e.g., routine repairs, painting or standard upkeep) does not qualify as an improvement under the substantial improvement test.
How QROZs open opportunities for your clients
Many small businesses, farms and entrepreneurs in rural towns may not realize they now qualify for QOZ incentives in QROZs. These rules give practitioners a tool to bring immediate value:
- Educate clients who own or plan to buy property in rural opportunity zones.
- Evaluate projects that previously didn’t meet the substantial improvement test but may qualify under the new rules.
- Guide investors by identifying eligible QROZ properties, helping them navigate the improved substantial improvement thresholds, and advising on the best ways to maximize tax savings through community-focused projects, such as revitalizing existing properties or developing new businesses in rural areas.
Fresh QROZ action steps for practitioners
- Review your client list for businesses or individuals with rural property holdings.
- Check property locations against the updated rural definition to confirm eligibility.
- Discuss renovations or expansions with clients who may now pass the substantial improvement test at a lower cost.
- Monitor state-level incentives, since some states may follow the federal lead with their own rural programs.
Further QROZ client discussion points
This guidance opens doors for new conversations. If you work with clients in construction, farming, hospitality or main street retail, now is the time to ask whether they’ve considered reinvesting in their community through a rural QOZ (or QROZ) project. Even modest upgrades, like renovating an older building into mixed-use space or expanding a family-owned business facility, may now qualify under the 50% improvement threshold.
The OBBBA also introduced the qualified rural opportunity fund (QROF), which functions like a traditional QOZ fund but specifically targets rural investments. This means investors can pool resources and still receive enhanced tax benefits, making rural projects more competitive.
By identifying eligible clients early, you help them unlock tax savings and position yourself as their go-to advisor for a brand-new incentive that many practitioners have yet to explore.
QROZ Notice 2025-50 recap
This is a first-of-its-kind development for rural QOZ investments. With clear definitions and a lower improvement threshold, practitioners now have fresh tools to help clients maximize benefits and spur economic growth in underserved areas.
Stay ahead of the curve. NATP members get timely updates, practical education and resources to guide clients through new tax developments like this one. Join NATP today and turn opportunity into advantage for your practice.
For additional details, view the official IRS releases: