An attractive, engaging profile or about page adds tremendous value to a tax professional website. The best professional profiles build a bond of trust, showing site visitors that they have found the perfect tax pro for their circumstances.
Unfortunately, most tax professionals dread the idea of writing about themselves. For too many, the profile or about page becomes the stumbling block that prevents their websites from realizing their potential as client recruitment tools.
In the video below, the website design and marketing experts at GetNetSet break down the key elements of a tax professional profile page that shines. Among many other topics, they delve into critical questions, like identifying which aspects of your background will matter most to prospective clients, helping you form a bond with them.
Often, hesitancy about what to say on an about page centers on an aversion to bragging. As the GetNetSet team explains, an effective profile does not brashly claim that this particular tax professional is the best. Instead, it shows a target audience how this tax pro serves their unique needs.
The profile or about page provides an excellent opportunity to set yourself and your practice apart from other tax service businesses in your region. When strategically written, a professional profile is about the tax pro but speaks to the site visitor. By showing prospective clients that you understand their challenges and are not only able but eager to help, your about page can put them at ease and convince them that they have come to just the right place.
An NATP partner, GetNetSet makes website creation and internet marketing easy for tax professionals. You can find the full collection of GetNetSet web design and marketing instructional videos at the GetNetSet Learning Center.
Topics covered in this video include:
- Features of a great professional photo
- How to effectively display (but not over-hype) professional credentials and memberships
- Connecting your background and training to the needs, concerns and hopes of your target clientele
- “Finding your why” – explaining what matters to you in a way that shows readers why your training and services should matter to them
- Using pivot points in your career to shine a spotlight on your passion for your work
- Conveying empathy
- Identifying potential client pain points and explaining how your approach or specialized services address those issues
- Showing your connection to the community, to emphasize your focus on every client as an individual
About GetNetSetGetNetSet is proud to be NATP’s website building affinity partner since 2010. GetNetSet develops professional websites with tax resources, newsletter, helpful links, and even a secure client portal to upload and download PDFs, QuickBooks files, etc., with clients. GetNetSet also offers marketing services, like social media marketing, exclusively for tax professionals.
Information included in this article is accurate as of the publish date. This post is not reflective of tax law changes or IRS guidance that may have occurred after the date of publishing. All taxpayer circumstances are different, and NATP recommends contacting research services if you have specific questions about your clients’ tax situations.